Jabru BevCo - Surrey Craft Beer Company
A golden pilsner lager, using a careful blend of selected Noble and aromatic hops in a novel cold-only hopping technique.
This allows the slow infusion of the hop essential oils to deliver a distinctive complex tropical fruit, citrus and floral aroma and a subtle bitterness to give an easy drinking balanced beer that pairs well with food and perfectly accompanies those relaxed occasions with close friends and family. Download Tastecard ›
Tropical fruit, citrus and floral
Seafood, chicken and mild cheese
The Jabru Mission
Jabru is all about celebration – it's about celebrating the best possible ingredients from each crop and turning them into a beverage to toast and cheer the happiness in our lives.
It's too easy to get distracted by the pressures of life and forget what is truly important – family, friends and the occasions that we get together and the joy that these moments provide us. Our Mission is to be the beverage of choice to support and accompany these occasions, enhancing, but never dominating them.
This is achieved by producing beverages that Celebrate every Moment with an easy drinking, yet flavoursome profile that pairs well with foods.
Our Core Values highlight our passion:
- Quality is King: we will find the cash
- Locally sourced is preferred: but flavour profile dictates the ingredients
- Choose natural over artificial for all ingredients: No animal derived products
- No short cuts and no unnecessary ingredients: If it's in the product, its providing a consumer benefit
- Dynamic recipe: we will change ingredients and processes to achieve the brand flavour profile
- Balanced flavour profile: The flavours are refined and balanced and not extreme or one-dimensional
- Bevolution: utilise new technologies and science to evolve our beverages for our consumers pleasure
The birth of Jabru
Jabru is the brewing brainchild of James van der Watt a qualified Master Brewer with over 18 years industry experience.
Brewing great beers has always been a balance between Science and Art. James has achieved various brewing science qualifications and awards, including the Young Brewer of the Year in 2011 from the Institute of Brewing and Distilling and put this knowledge into developing the Art, culminating in a role as a global brewing consultant focused on innovation in liquid, technology and process for one of the largest global brewers.
In 2017, the world seems to be a negative place – full of divisiveness, negativity and 'alternative truths'. James feels the world needed to stop and smell the hops and focus on what was actually important – family, friends and the joy that these people bring us - during the good times, the bad times and all the times in between.
And so, on a crusade to celebrate every moment with these people, Jabru was born.
What's in a name? More than you'd think...
The origin of the name Jabru come from Founder James van der Watt’s South African heritage.
Pronounced “Juh-Brew”: Jabru essentially means ‘celebrating family and friends’. It derives from the combination of “Jabulani”, which in Zulu means ‘to celebrate’ or ‘to bring happiness’ and “Bru”, which is slang for ‘brother’ in South Africa.
As a combination, it reflects what the company is setting out to achieve – quality beverages that celebrate the true meaning of life - those occasions with friends and family.